The Story
We are here to make advertising relevant. Publishers struggle to grow their ad revenue, dedicating vast real-estate to irrelevant, distracting content. For advertisers, the old adage that “half the money I spend on advertising is wasted; the trouble is I don’t know which half” is optimistic. The biggest losers, though, are all of us. Not only are we shut out from participating, but our ad-supported interfaces fragment our attention rather than focusing it. It doesn’t have to be this way.
Advertising is content - it should be quality, and relevant to us. Our widget is a billboard with values - the same ones that we embody: openness, community, innovation, and love. A healthy, engaged community creates value for everyone. When you embed the widget, you make a statement - it’s time for something better. It’s time for a better Internet.
At LigerTail, we want to do more than just not be evil (we love you google!). We want to empower anyone and everyone to spark their own evolution, foster their own passions, and unite. Advertising is just the beginning. It’s time for the next evolution of tech - tools that empower us, connect us, and help us support the World Wide Web. We’re making evolution easy.
Values
Community & Cooperation.
We will be loyal to ourselves and our community, supporting each other in our individual and collective endeavors, and operating on a foundation of respect. We do not want to reinvent the wheel - to achieve our goals we will collaborate with each other and create alliances with innovative groups and individuals.
Openness & Communication.
We agree to base all of our interactions on openness, love, and gratitude. We will not make assumptions or take anything personally. We will be impeccable with our word. In our operations we value openness in every form & level - with stakeholders, employees, shareholders, publishers, advertisers, product development decisions, relevancy algorithm, analytics data, and payment info.
Flexibility & Growth.
We will maintain a flexible mindset and an ability to adapt gracefully to any situation. We will adapt to the business environment and continue to experiment and improve our internal communication. We will always do our best, growing as individuals and as a community without compromising our health and happiness for anyone or anything.
Fun.
We will have fun (damnit!). Lets always remind ourselves- we’re here to play and create. If we’re not enjoying it, something is wrong.
Vision
Our vision is a world of abundance, supported by a world wide web that empowers us to create.
We make advertising relevant with our widget:
This code lets you embed it on your site too!
<script type="text/javascript" src="http://ligertail.com/ligertail.js"></script>
